Email Marketing – Sindie https://kaylahollatz.com Tue, 25 Sep 2018 01:08:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.1 https://kaylahollatz.com/wp-content/uploads/2018/08/cropped-kh-logo-32x32.png Email Marketing – Sindie https://kaylahollatz.com 32 32 4 Key Elements of a Lead-Generating Quiz for Better Email Marketing https://kaylahollatz.com/blog/4-key-elements-of-a-lead-generating-quiz/ https://kaylahollatz.com/blog/4-key-elements-of-a-lead-generating-quiz/#respond Thu, 04 Jan 2018 18:16:44 +0000 http://box5155.temp.domains/~kaylaho1/2018/01/04/4-key-elements-of-a-lead-generating-quiz/ Why build a quiz for your brand? Short answer: It helped me generate 2,500+ email subscribers in 9 months. And it's more simple than ever to set up. Here's how...

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You may roll your eyes at the Buzzfeed quizzes that pop up on your Facebook feed that ask “What Disney Princess Are You?” or “What Friends Character Are You?”, but what you may not realize is just how brilliant these quizzes are.

Okay, maybe these topics themselves aren’t brilliant (even though I stand behind my Disney Princess result of Ariel) but using quizzes to drive leads definitely is.

Don’t believe me? Don’t worry, I get it. It takes time to create a new email opt-in, and you don’t want to spend it creating something that won’t perform.

But I mean it when I say quizzes are magical. Why?

Well, my own quiz drove over 2,500 email subscribers in just 9 months.

That’s what we like to call a *crazy* number.

But generating more subscribers isn’t the only benefit.

Just think about it. Not only are you collecting data from your ideal audience members, but you’re making it more interactive and enjoyable than a typical survey.

You’re also adding the extra benefit of giving the quiz taker a specific “personality”, which is determined by a set of characteristics.

Quiz personality is decided based on the specific answers the quiz taker chooses, making them feel understood and known.

Once you’ve assigned your subscriber a unique personality, that’s when the real magic begins: converting them into a client or customer.

But I’m getting ahead of myself (which I do, a lot). Let’s take a step back and go step-by-step into all that is needed to build a successful, lead generating quiz.

01 //  Niche specific topic and title

If I put a quiz on my website on “What Hipster Style Fits You?”, people would be very confused. Why? Because I’m a copywriter for small businesses in the visual industries, not a well-known stylist with crop top swag. My glasses may look hipster (at least that’s what my brother says…), but it doesn’t give me the authority or desire to talk about this subject.

Instead, I want to choose a quiz topic that is more aligned with my copywriting niche. Your own topic will depend on what industry you’re in and who you serve.

Not sure what your quiz topic should be? Here are a few prompts to help you out:

  • What are the most common questions you’re asked from people outside your industry? From people inside your industry? From the clients you serve?
  • What are the key elements of your process? How do you educate your clients about the importance of each of these steps?
  • How would you describe your ideal clients? What traits and quirks make them a great fit for your business? What do they want to learn about?

When you have a list of potential topics, ask a few of your business friends and people who match your ideal client description which topics they’d be most likely to take a quiz for. This is the best way to test out which topic is most relevant before putting in the real work.

Once you’ve chosen your quiz subject, it’s time to craft an attention-grabbing title. The most important rule here (and this one is not meant to be broken) is for it to be clear over clever.

This is one of the biggest hurdles I hear about from clients. They spend hours trying to come up with a clever name when clarity is more important. Clarity = action, which is all we care about in lead generation.

The name of my quiz is “What is Your Brand Voice Style?” I know, super clever, but it works. People who are interested in taking the quiz know exactly what they’ll learn about, especially since it’s consistent with my website copywriting and ghostwriting niche.

02 //  Connection to your email list

What’s the point in creating an awesome quiz if it doesn’t lead to anything? Without connecting your quiz to your email list, it won’t have the power to turn visitors into leads. Since that’s the whole draw of using a quiz to build your email list, you’ll want to do this from day one.

I personally use (and highly recommend!) ConvertKit for my email marketing, but there are other email service providers that quiz building tools like Interact connect with for easy automation. I only had to hook up ConvertKit and Interact once, meaning for the last 6 months it’s been running on its own without any extra work from me.

03 //  Unique quiz personality results

While your quiz answer options need to engaging enough to entice audience members to keep going through your quiz, your big goal is for them to make it to the end. That’s where the lead capture happens.

It takes more than an interesting quiz title and relevant topic to keep people engaged throughout the quiz. Enter in unique quiz personality results. When you start to brainstorm quiz personalities, think about what labels may make sense with your niche.

If you want the quiz to introduce your graphic design services, your personalities may be focused on different kinds of visual aesthetics like “Minimalistic Maven” or “Sophisticated Solopreneur”. With each quiz question, your audience member will get closer to understand what their branding style is like.

I recommend creating 3-5 personality results with 4 being my personal sweet spot. If you create too many potential personalities, you’re creating a lot of extra work for yourself. It could also get confusing for your audience because there are too many options, which deters them from continuing to take the quiz.

04 //  Personalized email sequence for each quiz

The highest performing quizzes are actually a lot less about the quiz and a lot more about the email sequence that follows after. After you create the quiz, your work is only partly done. Now it’s time to focus your attention on crafting an email sequence that introduces who you are, what you offer, and how you can help.

First, let’s make sure we’re on the same page (copywriting pun!) when we talk about email sequences. An email sequence is a fancy term for an automated series of emails that are delivered directly to your email subscriber.

Email sequences usually include a combination of educational emails with soft and hard pitches. Soft pitches introduce your product or service in a relevant way in between educational information while hard pitches feature sales copy that’s solely dedicated to making the sale. ConvertKit has an amazing formula for email sequences that you customize to your own business.

Now you’re starting to see how beneficial an email sequence can be to your quiz. You might be thinking, I should just use the same email sequence for every quiz result because I’m selling the same product or service, right? Nope. Granted, it’s better to have one email sequence than no email sequence at all, but the real power lies within personalized marketing.

Many people who create quizzes skip this part because they assume it takes too much work to personalize each email sequence. They think personalization means writing every email from scratch, but I’ve discovered a trick that helps me cut down on my writing time while still personalizing my email marketing.

It’s all about creating a theme for each email and then using a fill-in-the-blank template for each personality. Here’s an example I used from a section of my own quiz:

“Thanks so much for taking my brand voice style quiz!

Isn’t it nice to know what your superpower is so you can weave more of your [personality type here] personality into your content?

To review, this is what your quiz results said about you:

[personality quiz result here]

Does it fit you to a T? I thought so!

So now that we know you’re a [personality type here], let’s take it a few steps further.

Throughout the next week, I’m going to pop into your inbox with some action-packed lessons to help you make more of an impact with your [personality type here] superpower through your copywriting and content creation.

[personality type specific prompts here]”

In my quiz, there are 4 different personality results with the most popular being the Educator and Connector. Naturally, the way I address an Educator personality is different than a Connector.

They have different desires, values, and levels of interest in what I offer so offering personalized emails to each type helps them feel known and understood.

From the example above, you also see these personalized email sequences are totally doable. Not only that, but it doesn’t take much time to create for as big of an impact as it makes.

The more personalized you get, the more powerful the email sequence becomes.

Then your quiz can go from an interactive exercise with a fun result to your best lead driver. Who wouldn’t love the sound of that?

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12 Types of Lead Magnets to Attract (and Keep) Email Subscribers: Part Two https://kaylahollatz.com/blog/12-lead-magnets-part-two/ https://kaylahollatz.com/blog/12-lead-magnets-part-two/#respond Tue, 21 Mar 2017 10:00:00 +0000 http://box5155.temp.domains/~kaylaho1/2017/03/21/12-lead-magnets-part-two/ Don't lose out on a chance to make a lasting impression and connection. Let’s talk about lead magnets that attract AND keep your subscribers engaged!

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Did you miss the first part of this Lead Magnets blog series? See the first 5 lead magnets here before reading on.

As a refresher, here’s a quick recap of what we covered in the last

  • What is a lead magnet? A lead magnet is just fancy digital marketing jargon that can be defined as the offer you’re giving an email subscriber for signing up for your mailing list.
  • 5  starting lead magnets and content upgrades for business owners
    • 01 // Email course
    • 02 // Video training
    • 03 // Interactive quiz
    • 04 // Ebook
    • 05 // Email challenge

Let’s continue the list of lead magnets below…

06 // Audio series

Okay, so maybe being video makes you shift in your seat and writing isn’t really your thing. If this sounds like you, creating an audio series could be a great fit. Think of it as a mini podcast you’re creating around a specific theme or subject.

Your audio clips can be as short or long as you’d like. They can be interviews with other business owners or people in your target audience, or solo episodes with you and the microphone. Get creative!

Examples: Before I created the #createlounge podcast (which is currently on a break), I created The Power of We Audio Series which featured 10 interviews on different community building platforms with entrepreneurs I adored like Mariah Coz, Melyssa Griffin, Sarah Morgan, Maya Elious… so many! Of course, the queen of audio series will always be Danielle LaPorte – I really loved Fight for Your Joy.

07 // Printable checklist

If you’re short on time or resources, creating a checklist can be one of the easiest lead magnets to make. This does, however, mean that a lot of content creators have created pretty low-quality checklists.

Because most subscribers have likely traded their email address for a checklist that was less than helpful in the past, add a preview of what’s covered in the checklist so subscribers know what they’re signing up for. This goes for any of the other lead magnets too.

Examples: I love how Caitlin Bacher’s Facebook group checklist is ultra-helpful and unique, as well as Emily Bank’s checklist on how to DIY your brand.

08 // Worksheets or Workbooks

How have we gone this long without talking about worksheets or workbooks? This is another great lead magnet, especially for subscribers who love a good pencil and paper brainstorming session. It’s the best kind of adult homework.

You can also create digital worksheets and workbooks with fillable forms in PDF form! I’m lucky to have a few designer friends in Minneapolis who are going to be showing me exactly how to do this at our next mastermind meeting so I can’t wait to use this feature more. Woo!

Examples: I have a few collections of worksheets from Finding Your Ideal Client to Becoming a Social Media Hero, but I need to give a big shout out to my branding designer, Allison Hall, for creating the most comprehensive Branding Workbook I’ve seen yet.

09 // Community

Of course, this is one of my favorite lead magnets of all! For my entire first year of business, I helped creative bloggers and entrepreneurs build dedicated tribes around their brand.

That combined with my third year of hosting the #createlounge community means I can confidently say that communities are a proven and purposeful way to build your email list.

Examples: Rather than take up more space gushing about how much I love communities (seriously, I could do this all day), you can see this post from the archive which highlights 7 of my favorite Facebook groups.

10 // Printable or digital art

Who does love a good wallpaper or cute print? These are often highly successful lead magnets because subscribers feel like they’re getting something they can hold for free.

Are you a designer? Create a monthly themed phone or desktop background. Are you a calligrapher? Create a hand-lettered print subscribers can download, print, and hang in their home office. Have fun with it!

Example: I have a whole Pinterest board dedicated solely to phone and desktop wallpapers. Yes, I know I’m a writer by trade, but I love all of the pretty designed things. Plenty of these wallpaper creators use their digital art as a lead magnet for their email list.

11 // Calendars and spreadsheets

If you think in a more logical and strategic way, outlining calendars and creating spreadsheets could be a great way to help your audience make sense of their goals, finances, and beyond.

I got over my spreadsheet-phobia when I found I liked compiling social media analytics (who knew?) at my previous PR agency job, and ever since then I haven’t been able to get enough of them. It’s likely that your audience feels the same way.

Are you a coach? Create a strategic calendar that can help subscribers plan their week or month ahead. Are you a financial planner? Create a budgeting spreadsheet that helps subscribers track their expenses. Again, have fun with it!

Examples: My most popular post to this day includes a Social Media Calendar Template which is a simple spreadsheet to help others create a plan for their social media marketing. Another spreadsheet I love is from Iyanna who helps you price out your offerings – so useful!

12 // Resource library

Do you find yourself having a hard time choosing a lead magnet? Well, I’m happy to say you don’t have to! If you want to create multiple resources that I’ve listed here, think about creating a private library for subscribers. It’s best to keep your library password-protected so it feels exclusive. #VIPstatus

Another great thing about creating a resource library is that all of your content can be accessed in one place, meaning your subscribers don’t have to opt-in in different areas of your website to download, watch, or listen to what they want.

The best libraries are those that are frequently updated and well-stocked so while this may take some time to build up, it’s a great opt-in for your general email form.

Examples: I’ve always admired how well-stocked Melyssa Griffin’s resource library is with all kinds of resources on different subjects throughout her years of transition. My friend Melanie of My Billie Designs also has a resource library full of out-of-this-world branding and graphic design resources.

I hope these lead magnet ideas help you build your email list as a creative entrepreneur!

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12 Types of Lead Magnets to Attract (and Keep) Email Subscribers: Part One https://kaylahollatz.com/blog/12-lead-magnets-part-one/ https://kaylahollatz.com/blog/12-lead-magnets-part-one/#respond Tue, 14 Mar 2017 10:00:00 +0000 http://box5155.temp.domains/~kaylaho1/2017/03/14/12-lead-magnets-part-one/ Don't lose out on a chance to make a lasting impression and connection. Let’s talk about lead magnets that attract AND keep your subscribers engaged!

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If you’re a regular around here, you know I usually add a little intro to my blog posts but because this blog post is SO meaty, let’s just get right into the really good stuff.

First, what’s a lead magnet?

I’ll tell you!

A lead magnet is just a fancy marketing term that is defined as the offer you’re giving a subscriber for signing up for your email list.

Lead magnets can be placed anywhere on your website. I’ve seen lead magnets in header banners, blog posts (commonly called “content upgrades”), About pages, pop-ups (which aren’t my favorite but I digress)… the list goes on.

Why are so many business owners using lead magnets? Isn’t it a lot of extra work?

Well, yes and no.

It does take extra time and effort to put together lead magnets but it’s for good reason. Here’s a few of them:

  • Lead magnets entice subscribers to sign up more than age-old sayings like “sign up for updates”. #yawn
  • Lead magnets show that you’re willing to go above and beyond to freely give your subscribers the best, most relevant information you can offer.
  • High-quality lead magnets often lead to high-quality experiences, which subscribers love.

 


Pro tip: You can decrease the amount of time you put into creating lead magnets by going through your blog post archive or old notes and piece together content you’ve already written. When you approach the subject(s) from a fresh perspective, the content is just like new!


 

When I speak at networking events and conferences about email marketing, I often hear business owners say they don’t offer lead magnets because they’re worried subscribers are only after one thing.

I get it. I started out in that same camp, worried that by giving my audience a freebie, subscribers would take the content and run. And I was right.

Some subscribers were only interested in the one-time download, but most were looking for a way to connect. By not offering lead magnets like my Copy CPR email course or my brand voice style quiz, I could be losing out on a chance to make not only a lasting impression on new visitors but a lasting connection, too.

Let’s talk about the types of lead magnets that can attract AND keep your subscribers engaged. I have a dozen of them below to help you get started as soon as today.

 

 

01 // Email course

Email courses are all the rage, especially for business owners who are trying to build a passive income stream for their business. Email courses may sound fancy, but really it’s a simple collection of automated emails that are meant to educate and activate your audience. Think of it like mini blog posts you’re uploading into an email series (called a “sequence” on ConvertKit).

Within all the great educational content, you can also add in soft and hard pitches for your main call-to-action, whether that’s to purchase your paid course, workshop, ebook, or even give a nod to your services.

I love using ConvertKit, my email service provider, to automate these email courses so after I write and upload all of the content, I’m done. It’s as simple as pressing the “publish” button!

Examples: Last month, I launched my Copy CPR email course to help entrepreneurs write the copy on their websites, but here are two others I love: Claire Dobson’s Instagram Secrets course and Anung Vilay’s Getting to Your No course (okay, I’m a little biased since I was the ghostwriter behind both of these courses, but it still counts! *wink*)

02 // Video training

Take your educational content one step further by creating an incredibly helpful video training. Through video, you can share step-by-step tutorials, give a backstage look into your creative process, and allow your audience to connect with the face behind your brand.

If you’re a designer, you could teach lessons on how to pick your color palette, choose the right fonts for your brand, or build an inspiration board using Pinterest. If you’re a photographer, you could teach viewers to find their perfect Instagram filter, take photos with the rule-of-thirds, or choose a flattering outfit for their session. The sky’s the limit so get creative!

If you’re wondering what you should create a video training on, think about what questions you’re commonly asked by subscribers and your social media or blog audience. The best video trainings are those that answer questions people are already asking about!

Examples: Regina of byRegina is constantly creating some of the best video trainings I’ve seen in the blogging industry, but this free 2-hour presentation called Serious Social is seriously awesome.

03 // Interactive quiz

This lead magnet has been my most successful lead magnet EVER, and I’ve tried quite a few lead magnet types. Why? I think it’s partly because everyone loves a good Buzzfeed-style quiz and because it helps visitors feel like you truly understand them.

I use Interact Quizzes for my lead magnet and cannot recommend their platform enough, especially since it automatically adds all subscribers into segmentations in ConvertKit. #swoon

I was able to get my quiz, along with all of the personalized email series for each quiz personality, up and running in about 6 hours. It was the biggest hit of my relaunch last month!

Example: You know what’s coming next. *wink* Feel free to test out the Interact platform and start brainstorming with what you can do with interactive quizzes by taking my own on Finding Your Brand Voice Style. Fun, right?

04 // Ebook

When most business owners think about creating a lead magnet, the first form to come to mind is usually an ebook. While it may seem like ebooks have been around forever, I’ve seen a few entrepreneurs use them in really genius ways.

The freedom of an ebook is what makes it special. You could create an ebook on lessons you’ve learned in your industry, how-to’s, personal storytelling on your experiences, roundup advice from other entrepreneurs, or tips on just about any subject.

If you naturally feel confident with writing or feel like you have a bigger story to tell, an ebook may be a great lead magnet for you. Start with writing the content and then bring the same amount of intention into your ebook design.

Example: I wrote an ebook lead magnet for my previous homepage called Blog to Biz on 20 lessons I learned from, you guessed it, using my blog to create a full-time business. Another example I love is from A Branch of Holly who took this a step further and created a digital magazine, Blogging Breakthrough, for her subscribers.

05 // Email challenge

An email challenge is the sister of an email course, meaning it has a similar format but the action is a bit different. Instead of solely educating your subscriber as you would in an email course, you’re also inspiring them to take action with a challenge.

“Challenge” is an action word, meaning the word alone inspires subscribers to sign up and opt-in before you even explain what it is. Can you tell I love me some copywriting magic?

What about the length of an email challenge, you ask? I usually recommend no more than 7-8 prompts because when challenges are too long, participation drops significantly, which then leads to more unsubscribes. #TheMoreYouKnow

Example: There are many email challenges out there but here are a few from people I love: Allyssa Barnes’ 7 Day Blog Boost challenge, Jess Creative’s 5 Day Amp Up Your WordPress challenge, and Erika Madden’s 21 Day Brand Impressions Detox challenge. That’ll keep you busy!

 

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3 Myths on Growing Your Email List as a New Business Owner https://kaylahollatz.com/blog/3-email-list-myths/ https://kaylahollatz.com/blog/3-email-list-myths/#respond Tue, 07 Mar 2017 11:00:00 +0000 http://box5155.temp.domains/~kaylaho1/2017/03/07/3-email-list-myths/ As you start to create your email marketing strategy, you’ll encounter countless myths about what it takes to truly grow your email list. Let’s bust those myths together, shall we?

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So you’ve already heard from every business marketer out there how important building your email list is. And they’re right.

Email marketing is arguably the most effective and sustainable marketing platform for increasing lead generation, connecting with your ideal clients and raising your conversion rates.

If we take out all the online marketing jargon in that sentence, it simply means that your email list is the best way to share content that is going to attract and entice your people to take an action.

While it’s obvious we can’t (and shouldn’t want to) ignore email marketing, it can often feel like just one more piece of content to create.

Because so many of us are creating weekly blog posts, regular podcast episodes, live and recorded YouTube videos, social media content, or all of the above, email marketing can often fall to the bottom of our overflowing to-do list when in reality, email marketing should be your first priority.

Surprisingly enough, I didn’t like email marketing when I first started blogging.

I know, kind of a weird thing to admit now as a copywriter and content creator, but it’s true.

Email marketing and I had a love-hate relationship, and I was experiencing way more of the latter.

So what changed?

After about four months of trying six different newsletter formats and designs as I grew tired of everything I was experimenting with, I decided to go back to what really mattered: the words.

I spent too much time worrying about if my newsletter banner photo was going to look pretty on mobile devices or if I was creating the best roundup of links in my industry, but my audience didn’t care about any of those things.

My early subscribers traded their email address for an inside look into my blog and business through storytelling.

The same is true today.

I thought when I first started my email list that I had to emulate what other bloggers and small business owners were doing.

Maybe you feel the same way starting your own email list as a budding entrepreneur.

As you start to create your email marketing strategy, you’ll encounter countless myths about what it takes to truly grow your email list. Let’s bust those myths together, shall we?

 

 

Myth 01 // Your goal should be to get as many subscribers on your list as possible

This is wrong, so very wrong. The problem with the mentality is that not everyone who lands on your site is going to be a great fit for your product or service.

If your email marketing strategy is to get every single person who comes in contact with your brand on your email list, it’s going to be very hard to sustain.

This will become difficult once you grow your email list beyond 1,000 subscribers. Why? Because you’re going to have to start paying to send emails to each subscriber, even those that will never convert.

While I love my extended family dearly, I don’t try to get them to sign up for my email list.

They aren’t entrepreneurs who need help with content marketing and copywriting so they’ll never buy from me. This is totally fine, but it’s better for them to follow along with my journey on other free-to-view platforms like my blog or social media.

When you first start your email list, I know getting to that “sexy” goal number of subscribers seems like the most important thing, but your future self will thank you for being specific and niching down.

Myth 02 // Your newsletter design is more important than your newsletter copy

I used to get SO caught up in design, which was dreadful because while I’m quite gifted at words (if I do say so myself!), my design skills are mostly based around aesthetic, not execution. *face palm*

Because I started in Mailchimp, I felt like I HAD to have a great design my subscribers would ooh and ahh over, but it never felt complete.

When I made the switch to ConvertKit, my current email service provider and one of the loves of my (business) life, I gave myself permission to ditch the design and focus on my strong suit.

Every email sequence, email course, and single newsletter I’ve created since then feels like a perfect fit.

My subscribers didn’t care about the typography in my newsletter banner (although Comic Sans is always out of the question).

They just wanted to hear from me, so my newsletters had to reflect that.

I now use what I like to call a naked email template.

I know it sounds a little scandalous, but it just means that there are no design elements (aka text only). Just words and maybe a few links.

While this may not work for every business owner or for every industry (see Free People’s beautifully designed emails), you shouldn’t feel like you can’t get started on email marketing until you’ve created the “perfect design”.

You have what you need to get started right now. The process begins when you put words on the page (or hiring a ghostwriter who can make it look like you did! *wink*)

Myth 03 // You need to have a new content upgrade or lead magnet with EVERY blog post

When I first started blogging in 2013, you were considered an overachiever if you created more than one 500 word blog post a week and had a regular article promotion schedule on social media.

Now it seems like everyone is told you need a blog post, audio recording of the blog post, unique content upgrade, multiple social media promotion images…

No wonder my friends entering the world of online business right now are overwhelmed! I would be too.

One of the most common things I’m asked about content marketing is if you need to have a separate lead magnet for each blog post in order to increase your email list.

My answer is a big “heck nah!”

Don’t get me wrong, having fresh lead magnets like downloadable PDF checklists and mini ebooks is a great way to attract new subscribers, but too often I see this myth discourage business owners from creating content at all.

Instead, when you’re first starting out, create one lead magnet a month around a general theme that relates to your services or products. Then you can intentionally plan your blog content strategy around the content upgrade so it can naturally fit into multiple blog posts.

More bang for your buck!

 

 

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Why I Switched to ConvertKit From MailChimp https://kaylahollatz.com/blog/mailchimp-to-convertkit/ https://kaylahollatz.com/blog/mailchimp-to-convertkit/#respond Tue, 06 Sep 2016 14:44:14 +0000 http://box5155.temp.domains/~kaylaho1/2016/09/06/mailchimp-to-convertkit/ I recently decided to migrate my mailing list from Mailchimp over to ConvertKit. I’m about four months in and already loving the ConvertKit’s user interface and features. Here are some reasons why I made the switch!

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ConvertKit quickly has become the cool new kid on the block and rightfully so.

Like many of my close blog and business friends, I recently decided to migrate my mailing list from MailChimp over to ConvertKit. I knew there had to be something to this tool for it to be recommended by nearly everyone I spoke to on the subject. I’m about four months in and already loving the ConvertKit’s user interface and features.

Here are some reasons why I made the switch:

 

I didn’t want to pay for the same subscriber twice

In Mailchimp, if you set up different lists, it counts email addresses separately. This means your subscribers can be counted twice or more, depending on how many different lists they are in. WHAT?! I don’t want that. ConvertKit instead lets you set up tags and segmentation within the tool to mimic the list functionality in MailChimp, but each subscriber is only counted once. #score

This has especially come in handy once I launched a separate website for #createlounge, my community home base. I was nervous that I’d have a lot of overlap between both lists but with ConvertKit, I can keep both mailing lists in the same platform and send emails to each segment easily. No worrying about sending the same email to people multiple times either, phew!

They offer intuitive email sequences (aka email series)

Emphasis on the word ‘intuitive’. When I have an upcoming product or service launch or I’m setting up a new segmentation within my mailing list, I know creating a sequence will be a breeze. I simply copy and paste my email copy into their easy-to-use platform and it’s ready to be published with the click of a button.

One of the main highlights of ConvertKit is that it gives you their recommended (and proven) formula for a high-performing sequence, complete with instructions on how to write the best blend of educational, soft pitch, and hard pitch emails. You can switch up the order or stick with theirs. If you’re just starting out with email marketing, this is super helpful.

It clearly shows what opt-in forms are performing best

When I used Mailchimp, I only knew the number of people subscribing but it was hard to know how many total people were visiting the form and opting in. With ConvertKit, I can easily see which forms are converting well by the converting percentage, total visitors, and total subscribers statistics. That way I can make tweaks to under-performing forms so they attract more subscribers. It’s all about testing by trial and error!

It’s a content upgrade dream come true

While I don’t use this feature as much as I could, the great thing about setting up different forms is that you’re able to send subscribers not only a dedicated email sequence but also a unique content upgrade (aka lead magnet). I tried to do this once in Mailchimp and after 3 hours, I still couldn’t figure out a way to send separate content upgrades per list. In ConvertKit, you simply upload your content upgrade file and it sends what they call an incentive email to your subscribers with the attachment. Did I mention it’s all automated so you can set it and move on to your next task? *heart eyes emoji*

They are extremely open about their growth

Like you, I really value transparency in business. ConvertKit publishes monthly reports on their blog that show their increase in revenue, describe any changes they’ve made to the tool, and the number of new users. They also introduce new team members they’ve hired which I always think is such a great way to connect with a bigger entity.

It’s built for professional bloggers and small business owners

This is what it all boils down to. Most email service providers are built for wide audiences which makes their platforms a bit confusing with “everything in the kitchen sink” thrown in. I mean, I wouldn’t hire a life coach if I specifically needed help with my business systems so why choose an email service provider that’s not built specifically for me, a professional blogger and business owner, right?

Click here to try ConvertKit for yourself!

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13 (More) Newsletters for Creatives https://kaylahollatz.com/blog/more-newsletters/ https://kaylahollatz.com/blog/more-newsletters/#respond Mon, 26 Oct 2015 11:00:00 +0000 http://box5155.temp.domains/~kaylaho1/2015/10/26/more-newsletters/ We want newsletters that cut through the noise and give us actionable advice coupled with real experiences we can connect with. So how do you go about finding these seemingly unicorn mailing lists of value? 

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None of us have time to sift through hundreds of newsletters in search of value.

We want newsletters that cut through the noise and give us actionable advice coupled with real experiences we can connect with.

So how do you go about finding these seeming unicorn mailing lists of value? I’ve already done some of the legwork for you.

My first newsletter recommendations post was a big hit, so I thought I’d create a follow-up post of some of my additional favorites. These mailing lists feature awesome content upgrades, insightful case studies, relevant webinar and workshop notifications, and all kinds of exclusive content.

*Note: Again, none of these are affiliate links and I don’t get compensation for any of these mentions. I just really love what these people do. 

 

If you’re looking for no fuss, actionable marketing, and branding advice, look no further. Not only does Dre of The Branded Solopreneur send a great weekly newsletter, but she also offers a dynamite opt-in incentive for her mailing list: a mini-course all about creating a signature style for your brand. In addition, you’ll also earn an invite into her Badass Solopreneur Society, one of my favorite Facebook groups for creativepreneurs. Sign up here.

 

Spruce Rd is just one of those websites you could just stare at forever because it’s that beautiful, and Jamie’s newsletter is no different. You’ll get an inside look into Jamie’s brand design process and receive several valuable freebies. You’ll also be the first to know about her awesome Lunch and Learn live workshops. Sign up here.

 

Halley of Evolve + Succeed is one of my favorite marketing minds. If you’re looking to increase conversions and your client base, this newsletter has your solutions. You’ll also be notified when she hosts a live webinar, which are some of my absolute favorites. Sign up here.

 

If you want to make a great first impression with your design, you can trade your email address for Allyssa’s guide to designing your website paired with weekly actionable web advice. Like Dre, Allyssa also hosts an awesome Facebook group, this one for website DIYers, that you’ll have exclusive access to. Sign up here.

 

If you’re a side hustler looking for advice on work-life balance, Megan is your girl. She’s great at teaching you how to build smart systems to help your business run smoothly. She also offers a free Squarespace course full of video tutorials for newsletter subscribers. Sign up here.

 

I signed up for Erica’s newsletter after hearing high praise of her Content Freedom Challenge from some of my blogging besties (BBFFs). The quality of this free content is unmatched. If you’ve felt stuck with your content strategy, this challenge can help.  Sign up here.

 

Maya is one of my favorite lady bosses. If you’re struggling with defining your personal brand and identifying your thought leadership platform, her newsletter is sure to help. You’ll also gain access to her guide for building an impactful brand when signing up. Sign up here.

 

Christina has a knack for powerful storytelling with her newsletter, A Quiet Story. Along with impactful stories from the perspective of a photographer, you’ll also get 10 free, non-traditional stock photos just for signing up. Sign up here.

 

If you’re an aspiring or current web designer, consider Katie of Designer Guidebook your new best friend. You’ll receive her designer’s guide to Evernote along with other pieces of encouraging content when signing up. Sign up here.

 

If you are looking to make your dreams happen, #fireworkpeople is your ultimate sounding board. I’ve been a member of this community for over a year and I love it. You’ll receive weekly encouragement from a team of visionaries because sometimes you just need some pep talks and self-love reminders in your inbox. Sign up here.

 

Julie really knows how to create a mailing list opt-in incentive you can’t refuse. In exchange for your email address, you’ll receive her 50+ page Brand Sanity workbook as well as access to her Creative’s Corner Facebook group, which you’ll see me pop into a few times a week because I’m obsessed. Sign up here.

 

Marianne from DYOB is all about creating exclusive content for her community. Not only will you receive a weekly actionable newsletter with quick DIY blog design tips, you’ll also have access to Marianne’s monthly office hours where you can ask her about anything you’re struggling with regarding your blog design. This personalized advice can be invaluable! Sign up here.

 

As a branding designer, Kelsey of Paper & Oats aims to simplify her creative process while helping her subscribers do the same. When you sign up for her newsletter, you’ll also get a printable weekly planner to get your to-do list in check. Her newsletter is always transparent, encouraging, and real. Sign up here.

 

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12 Newsletters for Creatives https://kaylahollatz.com/blog/my-favorite-newsletters-for-creatives/ https://kaylahollatz.com/blog/my-favorite-newsletters-for-creatives/#respond Mon, 06 Jul 2015 11:30:00 +0000 http://box5155.temp.domains/~kaylaho1/2015/07/06/my-favorite-newsletters-for-creatives/ I've created this list of 12 newsletters for creativepreneurs because the bloggers and business owners that create knock-out newsletters deserve some shout-outs. 

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You don’t want to give out your email address to just anybody.

I get that because I feel that way too. Nobody has time for icky marketing.

So how do you decide which blogs and websites have content worth trading your email address for?

I’ve created this list of 12 newsletters for creativepreneurs because the bloggers and business owners that create knock-out newsletters deserve some shout-outs.

This list is a no spam zone, so let’s go!

*Note: None of these are affiliate links and I don’t get compensation for any of these mentions. I just really love what these people do. 

 

This is one newsletter that I read every time it hits my inbox. Split into Contessas (#GIRLBOSS features) and Conversations (business and lifestyle articles), this mailing list offers a little bit of everything. Career Contessa values honest conversations about business and life, and they do this so well. Their newsletter is perfect for job seekers and creatives looking to learn from other leading ladies in a variety of fields. Sign up here.

Sarah of XO Sarah promises “internet domination” for those who sign up for her business and blogging focused newsletter. This newsletter is perfect for creativepreneurs interested in actionable tips and tricks on web design and development, making a passive income, and overall branding advice.  Sign up here.

 

With Alisha’s Weekly Little Letters, you’ll see how Alisha has built her business through authentic stories and transparent conversations. When you sign up for her newsletter, you’ll get a workbook along with several worksheets to take your blog and business to the next level. This newsletter is great for female business owners looking for weekly answers to their biggest blogging questions. Sign up here.

 

Mariah Coz of Femtrepreneur is the definition of a fearless #GIRLBOSS. She’s also offering a wicked cool ecourse called Your First 1k that’s basically Building Your Mailing List 101. This newsletter is excellent for femtrepreneurs looking to make money online in non-icky ways like saying goodbye to ads and hello to ebooks! Sign up here.

 

Regina promises to be the “sidekick to your creative superhero-ness” when you sign up for her newsletter. You can trade your email address for a 75-page ebook AND access to monthly Q+A webinars. If you know anything about Regina, you know she does everything 110%. Her newsletter is perfect for creativepreneurs looking for epic actionable content on blogging, business, and social media. Sign up here.

 

When you think of open and honest bloggers, you probably think of Jen Carrington. I adore the authentic stories Jen tells every Sunday with her Weekly Letters. She embraces vulnerability in business which is a serious superpower. This newsletter is incredible for creatives who want to be intentional with their blog and business. Sign up here.

 

Melyssa of The Nectar Collective has awesome content on her blog every day of the week and her newsletter is no different. Along with a weekly newsletter, you will also get access to a library of ebooks and workbooks. This mailing list is great for bloggers and creatives who love lifestyle, business, and blogging centered content. Sign up here.

 

No Sidebar is a minimalist-inspired movement founded by Brian Gardner. It’s all about living a more simple life so you can enjoy the little things. No Sidebar can be applied to more than just your website design. This newsletter includes tips for a “No Sidebar” life in home, work, design, and more. Sign up here.

 

I’ve had a few video chats with Erika and let me tell you, this girl is Savvy with a capital S. Erika has recently been hosting a 21 Day Brand Detox through her newsletter which sends daily lessons and a to-do list to make cleansing your brand super easy. Her newsletter is great for female bloggers and entrepreneurs interested in creating a dynamite customer and overall user experience. Sign up here.

 

Lisa of Elembee has your go-to newsletter for all things web design and development. She is a coding queen. She also recently hosted a Blog Out Knock Out challenge through her mailing list that was awesome and actionable. This newsletter is perfect for bloggers who want to be intentional with their design and content. Sign up here.

 

If you become a part of Kory’s Wild Hearts Community, you’ll instantly receive a copy of her Four Steps To Launch ebook. Along with this freebie, she also sends weekly emails with honest conversations about life as a freelance designer and business owner. This newsletter is fabulous for women entrepreneurs interested in streamlined and clean design and branding. Sign up here.

 

To gear up for her website launch, Devan started a newsletter to give sneak peeks at her process along the way. She also shares how she runs her freelance business as well as photo journals of the fun trips she goes on. This newsletter is perfect for bloggers who are looking for weekly branding design advice. Sign up here.

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