While I adore blogging (heck, it’s how I got my start), I decided at the beginning of Q2 to pour all of my energy into my copywriting and content creation clients. After transitioning from brand strategy coaching to copywriting, I owed it to my clients and myself to streamline and perfect my workflow.

I fell into what I’m calling my “perfect flow” of client projects pretty quickly. Much of the credit goes to my incredible clients who have given me the opportunity to work on some remarkable projects.

Rather than simply updating my copywriting portfolio, I thought I’d highlight some of my favorite projects of the quarter and tell more of the story behind each. Let’s dive in!

Website Copywriting: Tribe Photo Co.

The story behind our website copywriting project

After Richard, the founder of Tribe Red Leaf Studios, found me on Instagram (no, seriously!), we immediately connected over our love for poetic content and intentional community building.

I had the opportunity to collaborate with Richard and his team to create copy for the new tribephoto.co website, which launched last month as a brand extension of the renowned Tribe Red Leaf. It’s been one of my favorite projects to date! Since then, we’ve also created some blog content and additional copy for their marketing materials.

What I loved most about our website copywriting project

I’ve never had so much creative freedom in a single project, something I am deeply honored by and grateful for. Richard believed in my poetic voice from the beginning and gave me full reign to craft website content around the adventure of being an indie photographer intentionally lost in the woods.

Oh, and I wrote all of the copy on my patio looking out at the lake while surrounded by trees. Can you say dream job? I was in the zone the whole time.

Blog Ghostwriting and Content Creation: ConvertKit

The story behind our ghostwriting project

Continuing with projects I’ve been honored to work on, the Product Creation Masterclass project I worked on with ConvertKit was no different. I’m not shy about my love for ConvertKit, my long-time email service provider and now copywriting client.

When Darrell, the previous lead of Business Growth at ConvertKit, came to me with a ghostwriting project that would become their biggest affiliate driving offering yet, I said a huge YES to working together. Together, we created 20 full-length lessons (we’re talking 1.5-2k words each) for subscribers who wanted to learn exactly how to build their first digital product in 30 days flat.

What I loved about our content creation project

Besides working with a highly-motivated, extremely inspiring team of entrepreneurial spirited members, I loved that the Product Creation Masterclass led to an ongoing opportunity to write for their blog, Tradecraft. Cheesy, I know, but when I work really well with a client, I love having the chance to keep working together. It’s one of the major highlights of what I do.

Launch Sales Page Copywriting: Holly Meyer Design

The story behind our sales page copywriting project

As a copywriter, it should be easy to find words to explain how much Holly Meyer means to me but alas, I cannot. Holly has been my client since the very beginning when I solely partnered with small businesses as a brand strategist. I helped her quit her day job to pursue her visual branding business full-time, and she invested in me when I transitioned from coaching to copywriting. I’m convinced that business owners who grow together, win together.

Back to the project before I get overly sappy. I recently had the chance to write sales page copy for Holly’s preassembled brand suite shop launch, Brand Provisions. We infused her personality into every section of her copy. My words have never looked more beautiful since they’ve been paired with her brilliant designs.

What I loved about our sales page copywriting project

Saying I loved everything probably isn’t specific enough, is it? In that case, I’ll say my favorite thing was how effectively and quickly everything came together. From contract to first drafts to launch, we were up and rolling in less than a month! This must be what happens after working with one another for over a year. #winning

Various Content Creation

One of my favorite things about what I do is collaborating with heart-centered small businesses to create ongoing content for their blogs and newsletters. Nurturing these ongoing client relationships is my greatest privilege.

Looking at the list below, you’ll see there’s a HUGE variety in the topics I cover for clients. And yes, I really do like it this way. Here’s a sneak peek at the work we’ve produced together in Q2:

ConvertKit

You probably noticed ConvertKit made the list twice. It’s been a joy to work with their team on an ongoing basis after finishing up the Product Creation Masterclass.

How to Make Your Freelance Services Stand Out on Your Website

How to Set Your Rates for Your Freelance Services

How to Make Your First $1,000 as a Freelancer

ThinkSEM

Back when I was an online marketing n00b paying my dues in college, I interned with ThinkSEM. The company’s founder, Clint, encouraged my passion for entrepreneurship from the beginning. Now I work with them with them on a freelance basis and it’s so rewarding. The blog content we create together ranges from responsive web design to conversion rate optimization to SEO.

7 Ways to Double Your Website Traffic Through Social Media

Sidebar or No Sidebar: The Battle for Higher Conversions

Pretty vs. Performance: How to Choose a WordPress Theme for Lead Generation

Claire Dobson

Along with Holly Meyer, who I mentioned above, Claire and I have worked together since the beginning of my business. She was actually my first client EVER, and thankfully we’re still collaborating like champs today. Together, we worked on her Insta-Success course sales page and a select few blog posts to beef up her content strategy. We’ll have even more content for wedding professionals coming in Q3 so stay tuned!

5 Quick Steps to Seriously Optimizing Your Instagram Profile

How to Get the Right Brides on Instagram to Book Your Services

3 Ways to Feel More Confident as a Service Provider on Instagram

Courageous Creativity

I met Anung Vilay, the founder and apparel designer behind Courageous Creativity, years ago at the Minnesota Bloggers Conference. She became one of my first ongoing content creation clients when I transitioned out of coaching. We get to create heaps of adventurous content for her introverted audience, including a 5 lesson email course on learning to say “no” intentionally.

Finding Your Footing: An Introvert’s Journey Through Career Building

5 Real Ways to Purposefully Say “No”: An Introvert’s Manifesto

10 Excuses to Overcome in 2017

Kristen Dyer Photography

I had the pleasure to collaborating with Kristen Dyer to create blog, email newsletter, and social media content for the launch of her Motherhood Sessions around Mother’s Day. She graciously leads our local Minneapolis chapter of TuesdaysTogether where we met. Here’s a sample of our work.

…And that’s a wrap!

Can you see why I was okay taking a minor step back from the blog this quarter? I can’t wait to share with you next quarter what other projects I’ve been working on behind-the-scenes. Until then, follow along on Instagram and Twitter for project updates, copywriting inspiration, and some silly Boomerang videos.

The post What Launched in Q2: 2017 Copywriting Projects Recap appeared first on Sindie.

As a young girl with her journal clutched tight to her chest, writing has always been my first (and most long-lasting) love.

When I introduce myself as a copywriter at networking events, people either (a) say “wait, what’s that?” (b) nod along with eyes glazed over or (c) think I work in copyright law.

After I tell them about what I do and how I help creative entrepreneurs and small businesses primarily in the visual industries, they often say, “Oh my gosh, can I hire you to write all my things?!” #FavoriteReactionEver

The quick answer, yes! Let’s first dig into exactly what us copywriters do, the same explanation I give to new friends I meet at networking events.

Let’s first break down what it actually means to be a copywriter first.

A copywriter is someone who writes custom content primarily for marketing or advertising purposes. They commonly collaborate with other business owners and brands to create any of the following materials:

• website copywriting (Home Page, About Page, Services Page, oh my!)
• blog posts
• business newsletters
• email sequences and email courses
• product descriptions
• social media post copy (hello well-crafted tweets!)
• …and more!

They can also be found copywriting for a vast array of printed marketing materials like brochures, pamphlets, campaign advertisements, client packets, and beyond but today we’ll be talking specifically about online copywriting.

4 BIG reasons why you need digital copywriting

Copywriting is the “meat” of your message

Visuals are for pretty. Copywriting is for action. While visuals are often your first impression, copywriting is your lasting impression. In order to dig in and tell the true story behind your brand (aka what every client or consumer wants to know before buying from you), you need words to seal the deal.

Visuals all on their own are not always clear. Can you imagine if, on my services page, all I did was put a photo of me writing on a sheet of paper and expect visitors to understand exactly what I was selling?

Alright, that may be an extreme example, but you see my point in why words are important. A good blend of eye-appealing visuals with informative but enjoyable-to-read copy results in effective online marketing.

Copywriting connects you with your ideal clients and buyers

Your website exists for one reason only: to better connect you with your ideal clients and buyers to increase conversions. While there are many ways to accomplish that goal, every one will include some form of copywriting.

Here are just a few of the ways copywriting helps you connect with your ideal clients:

• You can share personal anecdotes to emotionally connect you with your target audience.
• It helps them feel seen and understood when you offer what they struggle with.
• It explains your mission, core values, and the full “why” behind your brand.
• You share what’s unique about your business and process to separate you from other competitors.

Copywriting boosts your traffic and email list (when its SEO-optimized)

I can’t tell you how many photographer and designer websites I’ve gone to where their entire homepage consists of one simple rotating photo gallery of their work. While the gallery is big, bold, and beyond beautiful, there’s no copy for search engine bots to crawl, analyze, and swoon over.

With all of the open real estate of a homepage, it’s important to put just as much thought into your copywriting as you do your visual imagery. Not only is it a great place to showcase your work but also to highlight your blog, email list, and other helpful freebies.

Now, I’m not saying to ditch the photo galleries altogether, but I am saying you need SEO-optimized and audience-specific words to tell website visitors at a glance who you are, what you do, and who you help.

Copywriting helps visitors know what’s the next step

Let’s use the previous example again of a homepage that only features a single photo gallery. With no copywriting, there’s no intuitive next step for your audience. This is commonly known as your call-to-action (CTA).

The chances of a visitor clicking out of your website then increase because they don’t know where to click next and usually aren’t invested enough to find the answer on their own so they instead find the exit button. Always have their user journey in mind when building your website.

Convinced your business needs a copywriter like yesterday?

let’s work together and bring your brand story to life through website copywriting and content creation!

The post What is a Copywriter and Why Does My Business Need One? appeared first on Sindie.